Email Marketing

An effective way to communicate with existing and potential clients.
Call 0845 652 2412 to book a FREE consultation.

We have been working with Splice Marketing for 3 years, and are delighted with their professionalism and commitment to our need to communicate with members.

Denise Barlow, Head of Communications
Hampshire Chamber of Commerce

Email marketing campaigns are one of the most effective methods of getting people to take action in a very short space of time. They remain powerful tools used in the right hands.

Well-Crafted Emails Add Value to Customers

Email marketing campaigns must always be relevant, targeted and engaging to the reader or they will unsubscribe. Well-crafted emails will:

  • Increase levels of repeat business
  • Gain new customers
  • Expand your existing customers’ knowledge of your products and services
  • Give you the potential to understand your customers’ needs better

Email Marketing Portfolio

Select a project for more images and full details

Autobulbs Direct Ltd.
Car Lighting and Accessories

Gould Publication Papers UK
Global Paper Supplier


Our Email Marketing Achievements

Click on a client to read their case study

Email Marketing Campaigns Are Increasingly Relevant

Recent surveys have shown that email marketing opening rates have increased since 2010. Why? We believe from feedback that emails are effective for several reasons:

  • Some people find there is too much noise on social media so it is easier to see relevant emails
  • Those subscribed to emails are people who are interested in the content of your targeted emails – so they are more likely to open them and take action.
  • Email marketing has become an accepted method of communication from companies and the general public, providing it is not spam and unsolicited.
  • They are far more than generic newsletters if designed and used properly.
  • Emails are still highly relevant to the marketing mix of any business.

Please do not be misled by anyone that tells you that they are no longer effective or that they have been replaced by social media. Social media gives business and organisations an alternative means to reach customers, but it is not a replacement for well-crafted email marketing campaigns. The two should work together to drive customers to your website.

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What Makes a Successful Email Campaign?

Our email marketing system at Splice Marketing is fully integrated with our powerful analytics so we will report back to you about how successfully your email campaign is being received and what interactions are taking place.

Carefully crafted email marketing should include:

  • An email with well-written content
  • A template designed to catch the eye, so that it is easy to scan and respond to.
  • Clearly visible and easy to access calls to action - not all clients’ emails load images automatically so do not have your call to action buried inside an image.
  • Measurement and monitoring

It is important to pay attention to the unsubscribe and unopen rates so you know if your email is being disregarded and whether it is just be a blip or something more serious such as the subject line or content becoming less relevant to your target audience. Usually the average rate of 0.5 to 1% applies for unsubscribers to established email marketing campaigns, where both the list and frequency of emails have been running for some time.

What Will Your Email Campaign Include?

When we manage your email campaign we will also create and track the effectiveness of your email marketing, including:

  • Advanced delivery management and analysis to ensure high rates of delivery
  • Advanced segmentation of customer lists by database fields and user profiles
  • Ability to send emails based upon events
  • Full analytics integration
  • Viral marketing features, such as send to a friend
  • In-depth management reporting
  • E-commerce integration to track sales
  • Opt-in forms that can be placed on any website

As with all marketing you need a quality campaign to be effective and an understanding of your audience and potential customers but get it right and you will increase your client base and revenue.

Gould Publication Papers

Gould Publication Papers supplies paper across the full spectrum of publishing. They supply any size publishers from small B2B to multi-nationals.

Social media and website marketing have been driving leads to Gould Publication Papers, who wanted to have an improved website and increase the profile of their corporate brand online.

Visit www.gouldpublicationpapers.co.uk

Gould: Home Page
Cliphair Ltd.

Cliphair is an online retailer of hair extensions.

Their site needed to enable potential customers to locate hair extensions by type, colour and length.

To help customers buy online extra features such as a colour selector chart and the ability to upload photos to get the best colour match were added.

Visit www.cliphair.co.uk

Cliphair: Home Page
BHP Plus

BHP Plus is unusual for an e-commerce website, selling a handful of products, which are available in thousands of variants depending on the model of your car, van or tractor.

To make the visitor experience straightforward, a vehicle search and selector enables those using the site to find the correct tuning box for their vehicle and to request the correct tuning map to be installed.

Visit www.bhpplus.co.uk

BHP Plus: Home Page
Autobulbs Direct

Autobulbs Direct is an e-commerce site that mainly sells to consumers through their online shop.

The development of this site was quite complex, requiring various customised tools to help make the visitors experience more enjoyable by enabling them to find the correct bulbs or wipers for their vehicle more easily.

Visit www.autobulbsdirect.co.uk

Autobulbs: Twitter Profile Page
Vision Enhancers Ltd.

Vision Enhancers Ltd sells a range of low vision aids including magnifiers, lighting and accessories.

This site was designed to accommodate visitors with vision problems, supplying a selection of accessibility tools.

It has a wizard to help new visitors select the best magnifier for their needs based on answers to survey questions, as well as an on-screen magnification demonstrator.

Visit www.visionenhancers.co.uk

Vision Enhancers: Home Page
Baytree Cookware

BayTree Cookware is a family run business which uses an e-commerce site to supply a range of high quality products, primarily cookware, for the home.

The client wanted a site they could update themselves and just receive advice as needed to make adjustments or update the stock.

Visit www.baytreecookware.co.uk

Baytree Cookware: Home Page
First Class Sailing

First Class Sailing offers a range of theory and practical sailing courses from their offices in London and Southampton.

They were looking for an improved website to enable their visitors to easily find information and to book courses online.

To improve efficiency First Class Sailing also wanted tools to manage their bookings.

Visit www.firstclasssailing.com/

First Class Sailing: Home Page
Leisure Kings

Leisure Kings is an established family-run business that has supplied the outdoors market with equipment for many years.

This e-commerce site was designed for customers to easily find what they need online from an extensive range of over 5,000 products in stock for both the marine and camping sector.

Visit leisurekings.co.uk

Leisure Kings: Facebook Page
HIDS4U

HIDS4U are the UK’s number one HID Conversion Kit specialists, providing HID kits and selected accessories for motorbikes, cars and other vehicles.

Their online shop remains a very effective business owing to the constant monitoring and assessments that are made to keep the site relevant to their consumers.

Visit www.hids4u.co.uk

HIDS4U: Twitter Profile Page
Atlas Helicopter Charters

Visit Atlas Helicopters

Atlas: Home Page
Trade Assessments

Trade Assessments Ltd provides training and assessments to help people gain recognised qualifications and skills to improve their career prospects in the construction industry.

Offering many qualifications, the challenge for this site was to show a great deal of information in an easy to access format for students of varying abilities.

Two micro-sites were built in addition to the main website for CPCS Cards and CSCS Cards.

Visit www.tradeassessmentsltd.com

Trade Assessments: Home Page
GalxC Air Conditioning and Refridgeration Ltd.

GalxC Limited is a leader in the delivery of integrated solutions for cooling systems. They are especially known for supplying and installing Chillers.

Being in a highly competitive industry, GalxC needed a website which placed them ahead of their rivals and was highly visible.

The website also needed to gain clients as well as provide technical information for engineers and busy facility managers.

Visit www.galxc.co.uk/chillers

GalxC Chillers Home Page
Hiltingbury Chiropractic

Hiltingbury Chiropractic was established in 2002 to provide chiropractic services around the Eastleigh area in Hampshire.

The website provided information in a variety of ways for their website visitors, including anatomical diagrams, large image maps, video and testimonials.

It was also designed as a Content Management System (CMS), so that Hiltingbury Chiropractor could update their site easily.

Visit www.hiltingburychiropractic.co.uk

Hilingbury Chiropractic: Home Page
Tanner & Tilley

Keeping their website on brand was very important to Tanner & Tilley, so their website brief included the need to incorporate their corporate colour (green) and their logo prominently.

Retaining their corporate green on every page would have made it difficult for website visitors to navigate around the site, so the design retained the brand whilst using colours to make navigation easier.

Visit www.tanner-tilley.co.uk

Tanner & Tilley: Home Page
Premier Property Search

Premier Property Search are property consultants who assist people with their property searches, whether they are moving from Surrey to Sussex or from another country to the UK.

Updating this website meant designing a fresher looking site with responsive background images and a full size static background image slider to make the site look more current.

Visit www.premier-propertysearch.co.uk

Premier Property Search: Home Page
Gould Publication Papers

Gould Publication Papers supplies paper across the full spectrum of publishing. They supply any size publishers from small B2B to multi-nationals.

Social media and website marketing have been driving leads to Gould Publication Papers, who wanted to have an improved website and increase the profile of their corporate brand online.

Visit www.gouldpublicationpapers.co.uk

Gould: Twitter Profile Page
World Of Automotive Blog

Blogs need to be at the heart of your online presence. The automotive blog has been designed to capture the interest of its readers.

The blog contains information about all aspects of the automotive industry, including blogs from Splice Marketing’s clients and guest blogs from others involved with the industry.

World of Automotive Blog: Home Page
Autobulbs Direct

Autobulbs Direct is an e-commerce site that mainly sells to consumers through their online shop.

The development of this site was quite complex, requiring various customised tools to help make the visitors experience more enjoyable by enabling them to find the correct bulbs or wipers for their vehicle more easily.

Visit www.autobulbsdirect.co.uk/

Autobulbs: Blog Page
Refitmyhome.com

Visit www.refitmyhome.com

Refitmyhome.com Limited is a leading worktop supply company, which delivers worktops and worktop accessories to the whole of mainland UK.

Outstanding results have been achieved for Refitmyhome.com through proactive website marketing, which has seen their natural search traffic increase by 434% and their revenue increase by a staggering 795%.

Refitmyhome.com: Home Page
ithlete

Visit myithlete.com

Ithlete was designed to enable athletes to train smarter by incorporating HRV (heart rate variability) monitoring into their schedule; improving performance and reducing the risk of injury through overtraining.

The website was designed to directly link into the apps store and Google Play Store so clients could easily purchase the HRV app to go with their chest strap. It is also designed to take multiple currencies and to ship to multiple countries.

ithlete: Home Page
Homelife Lettings

Visit www.homelifelettings.co.uk

Homelife Lettings are the largest private landlord based in Southampton and have been successfully letting and managing properties in the region since the 1960s.

Their new website includes an advanced search feature to help perspective clients match their requirements and budget against available properties, which can then be saved to a list making finding a property easier.

Homelife: Home Page
Autobulbs Direct

Autobulbs Direct is an e-commerce site that mainly sells to consumers through their online shop.

The development of this site was quite complex, requiring various customised tools to help make the visitors experience more enjoyable by enabling them to find the correct bulbs or wipers for their vehicle more easily.

Visit www.autobulbsdirect.co.uk

Autobulbs: Newsletter Template
Gould Publication Papers

Gould Publication Papers supplies paper across the full spectrum of publishing. They supply any size publishers from small B2B to multi-nationals.

Social media and website marketing have been driving leads to Gould Publication Papers, who wanted to have an improved website and increase the profile of their corporate brand online.

Visit www.gouldpublicationpapers.co.uk

Gould: Generic Email Template
Tanner & Tilley

Keeping their website on brand was very important to Tanner & Tilley, so their website brief included the need to incorporate their corporate colour (green) and their logo prominently.

Retaining their corporate green on every page would have made it difficult for website visitors to navigate around the site, so the design retained the brand whilst using colours to make navigation easier.

Visit www.tanner-tilley.co.uk

Tanner & Tilley: Care Homes Email Template

0845 652 2412
Hampshire's Leading Conversion Specialist