Mobile Website Design
Improve your website for the traffic from smartphones and tablets.
Call 0845 652 2412 to book a FREE consultation.
31% of web traffic in the UK comes from smartphone and tablet users, and that number is set to rise as portable device technology and mobile internet connectivity becomes more advanced, affordable and available.
Increasingly customers and potential clients are turning to mobile devices to view website pages rather than switching on PCs or laptops. Therefore, developing a mobile-optimised site makes sense if you are to offer your website visitors the best user experience possible and give yourself the best opportunity to convert browsers to clients. Why would you not want to get more clients and increase your sales? The easier you make it for your website visitors the more likely they are to stay on your site and convert into clients, spending money with you.
Relying solely on a site designed for desktops and expecting it to appeal to mobile users as well is likely to harm your conversion rate. Responsive websites will give you the best CRO (conversion rate optimisation) results in today’s online climate.
Splice Marketing provides mobile website design services and will develop a site for your business, which is optimised for viewing on mobile devices, ensuring you won’t miss out on opportunities from smartphone and tablet users. We will either create a mobile version of your existing desktop site or develop a new mobile site along with a new desktop site for you.
Our Latest Mobile ProjectsHave a look at the designs below
Autobulbs Direct Ltd.
Autobulbs Direct are a highly successful e-commerce shop that sells Car Bulbs, Wiper Blades and Car Accessories.
Over the last year, the number of people visiting the site from a mobile or tablet device has increased substantially. We therefore recommended that producing a mobile website to increase the conversion rate for these visitors would be a great investment.
The design has been stripped back from the desktop version, removing all non-essential elements to help visitors using smaller screens find what they're looking for quickly and easily.
The mobile site is currently in development and should be released early 2013.
Cliphair Ltd sells Hair Extensions and their target market is females aged 14-30, which happens to be one of the demographics that is embracing m-commerce and causing it to grow exponentially.
Splice Marketing recommended that a mobile friendly website would be a great way of converting this growing number of visitors into customers and ultimately result in higher revenue.
The site features a sliding main navigation, which has been popularised by the Facebook Mobile app as well as a sliding basket to make it easy for customers to find the product they want, add it to their basket, go through the checkout and pay.
The mobile site is currently in development and will be released early 2013.
First Class Sailing
First Class Sailing offer RYA sailing courses for all abilities. Over the last year or so, Splice Marketing have carefully tracked the number of mobile and tablet visitors to the site and recently it has hit over 30%. As a result, we've recommended to First Class Sailing that a mobile friendly website would be a great addition to their business.
They agreed and Splice Marketing went about re-creating some of the bespoke tools from the desktop site to work well on a smaller screen. These tools include the Course Finder, which gives visitors a list of approriate courses according to their requirements and the Course Wizard, which is a series of questions designed to help visitors find the course that's most suitable for them.
The site has only recently gone into development, therefore it will be launched early 2013.
Why do I need a Mobile Friendly Website?
To Increase your Mobile Conversion Rate
Traditional desktop website design will usually be cumbersome and frustrating to use on mobile devices, and will lead to potential customers leaving your site, especially if your site is designed with “hover” features. A site that loads quickly and has straight forward navigation means your mobile visitors are more likely to stay on your site, increasing the likelihood of sales and increased business for your company.
Traffic from Mobiles Is on the Rise!
Advances in 3G connection coverage and the recent introduction of 4G are increasing people’s interest, and use, in mobile technology, specifically smartphones. With almost a third of UK web traffic coming from smartphones and tablets it’s vital to have a site, which provides an efficient and enjoyable experience to these mobile users.
Mobile Traffic is Set to Grow by 26 Times by 2015
Tablets are becoming increasingly popular and more affordable, with forecasts predicting they will replace laptops by 2015. This trend will also increase the amount of mobile traffic, over the foreseeable future, accessing the internet. If you lack a mobile design and your competitors have one, the chances are you will be losing clients to them: optimise your site for mobiles now to ensure you stay one step ahead of your competitors.
The Problem we're Solving
Small Menu Links
Text links, buttons and menu items are too small to tap on a smartphone without zooming-in first.
Mobile friendly websites show the menu items on tap of a menu button. Text links and buttons are enlarged to be easily tapped by a fingertip.
Small text has to be zoomed-in before it can be read, and if the body of text is too wide for the screen, the user has to scroll left and right constantly to read the whole paragraph. This means the user loses their place in the text and the incentive to buy from persuasive content.
Mobile friendly sites show text, which is sized to be read comfortably. Formatting ensures the text stays in columns, which fits the dimensions of the mobile device, so users simply scroll down to read larger paragraphs of text.
Desktop sites can be compared to newspaper pages in design, with many different columns and images arranged on a page. This works well on computer monitors, but is cluttered and difficult to navigate on smaller screens.
Multiple images increase the loading times of sites significantly. Mobile friendly sites arrange the key elements of the site into a clear and concise form, removing non-essential images and content to ensure the site loads more quickly.
Responsive Web Design
Splice Marketing also provide responsive web design services. These designs automatically adjust to the dimensions of the device being used, meaning your website will appear optimised whether users are viewing it from a computer monitor, tablet or smartphone.
We can either develop a new responsive website for your business or modify your existing site to become responsive.